MaD Simplified...

MaD in Focus

Indifference is a vast and wide topic. Mad Campaign therefore chose to focus on the following aspects;

Save a life
A dear friend was lost due to sheer negligence from hospital and police authorities. We strongly feel that there is definitely something we all can do to make sure a life is saved, but we are indifferent to such a situation. Most of us just “look and pass”. We aim at bringing about a change in people’s attitude through this topic.

Environment
The indifference of the youth with regards to the environment. The ‘take it easy’ attitude they have about the damage that is being done by everyone to their surroundings, with no concern about the future generation.

Inequality
The Inequality that is prevalent in our society in terms of the division of resources, opportunities, public property, welfare resources among the various sections of the society based on the economic and social divide.

Crimes of the society
Indifference with regard to the petty crime like pick pocketing, speeding in heavy traffic, abusive language on others etc.

Public smoking
Indifference with regard to the public smokers who cause discomfort to the surrounding people.

The Beginnings of the 'M.a.D' ness

The Beginning...

We lost a friend, Naveen. It was an accident, but what followed was inhumane. Injured, no... Dying he was rushed to a hospital. They refused to take him in. The nerve of those people. Has a life no value, is it corporate credibility that matters more. Well our friend's life lacked value.

We were sad, we were angry, we were driven with purpose...

If we were to lie dying on the road one day, should our hopes be put to rest. Have we lost our sense of humanity? Why are we so indifferent? Is our humanity dying? Lets not shut our eyes and pretend it did not happen!

We were sad, we were angry, we were driven with purpose... Our purpose was M.a.D !!!

- Joseph John

About M.a.D !!!

There is a crack we need to fix,

There is a space we need to fill,

There is a disease we need to cure,

There is a need we need to satisfy,

There is a problem we need to solve,

There is a movement we need to join.

Let’s do something because we can,

Let’s use our potential because we have it,

Let’s make a difference because we feel the need,

Let’s be a part of change because we believe in it,

Let’s give a damn.

Let’s go M.a.D.


It’s time. It’s time for us to restore our nation where being human is more important than winning an election. It’s time for us to reach out. It’s time to do something.

It is in this Spirit that The Third year students of the Department of Visual Communication, Loyola College, Chennai presents

M.a.D – Make a Difference!

This campaign aims at holding a mirror to ourselves, pointing fingers at ourselves, trying to find out why we are so indifferent to the needs of others; why we are so indifferent when everything is not all right with our government; how uncaring we are when a human life is at stake; how we shut our eyes to crimes committed in front of us.

Are we excusing ourselves by believing someone else will solve the problem; how wrongly tolerant we are of a public smoker who’s vice is a non-smokers poison; how lackadaisical we are in keeping our surroundings clean; and how unaware we are of the disparity in the distribution of public resources.

Finally, the campaign’s aim is to propose simple yet effective solutions that though seemingly small, can make a big difference.

This campaign is a call to action. Get up, move, be a part of change, be part of a new India, be a new you.

Let’s go Make A Difference!